- 1961 -
THE FRENCH REVOLUTION
Back in 1961, in a small village in Burgundy, France, Pierre Verdun teamed up with his friend Robert Comte to develop a groundbreaking culinary concept. They created the first food preparation machine with a blade at the bottom of a pot, capable of chopping, grinding, shredding, and kneading. This innovative creation marked the birth of Magimix, a brand that would revolutionise food preparation. Magimix quickly gained recognition and was the first food processor to hit the British market, establishing a new benchmark for kitchen appliances.
From the start, Magimix has been dedicated to eco-friendly practices, staying true to its mission of designing simple, efficient, and durable products. Over time, the company has broadened its product range to include a wide array of high-quality appliances, such as blenders, ice-cream makers, juicers, and Nespresso coffee machines. Despite this diversification, Magimix has consistently upheld its commitment to sustainability and efficiency, ensuring that every product not only meets the needs of modern kitchens but also aligns with environmental values.
LOVED BY CELEBRITIES & CHEFS
Magimix are lucky enough to count many top chefs and TV cooks amongst our biggest fans. From Jamie Oliver and his famous catchphrase ‘Chuck it in the Magi!’ to Nigella using the Vision Toaster on her show, Pru Leith, Rosemary Shrager, Eric Lanlard, Yotam Ottolenghi and almost every single contestant of Masterchef and The Great British Bake Off. The list goes on..
When you consider that the Magimix food processor is still made by hand, and intended to last you 30 years, it seems old fashioned. We’ve all been so conditioned to expect planned obsolescence over the past few years - to replace and upgrade - it is almost inconceivable to buy a kitchen appliance you intend to use for decades. Magimix’s phrase ‘Built better to last longer’ really has stood the test of time (along with their Food Processors!).
Magimix 11399 BLACK Nespresso Vertuo Plus LE Black
Magimix 11314 WHITE Nespresso CITIZ Coffee Machine in White
