No 1 worldwide in home appliances for the 15th consecutive year
At Haier, our aim is to deliver premiumquality, state-of-the-art products that respond to the constantly changing needs of the modern home, ultimately giving consumers more time to do the things that matter to them.
In order to ensure we are responding to real consumer needs, we believe that the home should be the primary research center. Only in real homes can we observe and truly understand consumers’ constantly changing domestic habits and demands. Through this closeness, Haier is able to maintain “Zero Distance” between our engineers’ innovations and our consumers’ lives.
By placing the focus on the home in this way, we’re able to fulfill our ultimate aim: giving our customers more time to do the things that matter to them. Our products, built with premium materials by highly-skilled engineers, contain the very latest innovations in technology that have been designed to make them easy to use, efficient and, in the end, time-saving.
We have R&D centres on all five continents of the world whose sole mission is to create the solutions that will give our customers their precious time back. It’s why 4% of our turnover is reinvested in innovation alone.
